Illuminate by Cella is coming soon! This turbocharged event brings together the industry’s top digital, marketing and creative leaders.

Featuring one-of-a-kind instruction and insight, this experience provides content you won’t find anywhere else. Our featured special guests and experts will show you how to leverage the power of a carefully-constructed martech strategy, finding custom technology tools, and adopting talent services with global capabilities that you can scale up or down, depending on your peak production needs and budget.

Get ready for main stage speakers, interactive discussions and session options that will engage you and answer your most important questions.

This year, we are proud to feature:

• Keynote speaker Alex Wallace, former EVP and Head of Media at Yahoo!, former Head of Media and Content at Verizon Media, and former Senior Vice President of NBC News
  
• Dynamic talks featuring creative, marketing and digital experts
• Hot topic workshops: AI, consumer personalization and more

Here’s a sneak peek of our hot topic sessions you won’t want to miss:

• Where AI, Design Thinking, and Digital Marketing Converge
• Progress, Not Perfection: Executing Creative and Marketing Campaigns
• The Psychology Behind Customer Journeys
• Talent Strategies with Global Capabilities
• Bridging the Skills Gap: Preparing Your Team for the Future

Note: Dress Code recommendation - Business Casual 

Pricing:

$1199 

Alex Wallace

Alex Wallace is a highly accomplished media executive with strong commercial and operational skills in consumer content and content marketing, audience and revenue growth, digital transformation, ecommerce, product development, subscriptions, crisis and change management, and leading large organizations. 

She most recently ran the media operations at Yahoo!, the third largest digital media property in the US, and across 13 markets globally, where she lead revenue and audience growth and conversion across Yahoo News, Sports, Entertainment, Finance and Life as well as TechCrunch, Autoblog, Engadget, In the Know, MAKERS, Tumblr and Huffpost. 

Previously she was Senior Vice President of NBC News and Executive in Charge of Today and Meet the Press and the Executive Producer of Nightly News. She has consulted for a range of companies including Redbird IMI, GoDigital Media Group, Google, Hint and The Wall Street Journal. 

She has deep international expertise, having been a Media Leader at The World Economic Forum for the past several years and a member of the Council on Foreign Relations. An experienced board member, Alex is currently Chair of the Media and Civic Engagement Committee of the Colonial Williamsburg Foundation, is Chair of the Strategic Planning Committee of the Retro Report, and was on the Board of StudioNow and the Executive Committee of the Council of Urban Professionals as well as on a number of educational boards. 

She has been honored with 11 Emmy Awards, 2 Dupont Awards, a Gracie Award and a Peabody Award, as well as a John Jay Award for distinguished professional achievement from the Columbia College Alumni Association, for which she is a member of the Board of Directors.